From June 13th to 16th we had the opportunity to discover the collections of 825 men’s fashion and lifestyle brands, 43% of which are international, in a journey divided into five sections: Fantastic Classic, FuturoMaschile, Dynamic Attitude, Superstyling, and I Go Out.
In addition to a focus on the most innovative designers in responsible fashion, brought together in the S|Style project, a project involving sustainable brands.
KEY TRENDS @ PITTI UOMO
An effortless elegance, luxury leisurewear is central, heritage mixed with innovation. Use of light and natural yarns like linen, silk, cotton and cachmere.
•Interesting lines, softness, and textures, luminous greens and blues stand out against the grays, beiges and rocky tones.
•This is the no stress season, sporty jackets, lightweight raincoats and bermudas and outfits, slightly oversized, trousers, natural cargo pants and contrasting colors. Shades of beige dominates shirt-jackets, piece dyed items and scarves. From mix and match consistencies to loose fits, luxury denim with a new fresh look and feel.
•Natural materials dominate the scene with nylon stretch and eco-poly, jackets and trench coats in soft beige and whites or more classic shades of blue and green, sportswear performance joins up with daywear functionally and ethically, environmentally friendly or recycled nylon and stretch jersey are weather resistant
Brunello Cucinelli
The AI21 collection by Brunello Cucinelli showcases some of the brand’s most beloved and timeless distinguishing features: soft colors, simplicity, a research-based approach rooted in tradition, yet with a modern sensibility. Classic and sartorial elegance.
Knitwear, both heavy and lightweight, takes center stage in the collection, featuring classic weaves – flat knit and English rib – enriched with chiné and vanisé techniques for a look that embodies humanism, exceptional quality, and craftsmanship.
The outerwear offering includes classic sport coats and oversized puffer jackets in various lengths and weights, as well as materials such as leather and soft shearling. Among the key pieces are quilted jackets and knit jackets that combine the protective features of padding with soft-touch yarns. Pants come in a variety of styles and patterns, some adorned with pockets and sportswear-inspired details.
The footwear collection presents excellent classic leathers. The line includes boots, loafers, oxfords, and sneakers, complementing any wardrobe from formal to sporty. Each shoe is crafted to provide maximum comfort, thanks to lightweight construction and natural materials.
Overall, the diverse offerings of the collection complement each other to create dynamic looks that are both elegant and relaxed, with tailored jackets paired with voluminous knits. The collection plays with a variety of textures and materials, as enjoyable to wear as they are pleasing to the eye.
KNT
KNT, ( Kiton New Textures) is the urbanwear collection created in Italy by twins Mariano and Walter De Matteis, the third generation of the family.
Starting from the obsessive research into new fabrics, the collection incorporates the highly esteemed tailoring knowledge for which Kiton isrenowned the world over, combined with modern cuts and nonchalant structures that are focused on urban architecture and metropolitan culture.
Incotex Blue Division
Incotex Blue Division is the product of a virtuous collaboration between Incotex, the brand of the world’s best trousers born in the Venetian province in the early 1950s, and Giada spa, a leader in the production of luxury denim.
Pierre Louis Mascia
A unique brand is born with the meeting between the creativity of P.L.Mascia and Pinto, a warm luxury brand something classic with a touch of fun, a “gentle” brand that expresses creativity also for the dispoal of the collection always in a dreaming floral setting.
It is more a concept that reproduces inspirations and ideas on fabric. The collection is made by unique and special pieces collected in a single collection. It is a perfect combination of materials and image.
A mix between leisurewear and daywear in a relaxing and fun style
Paul & Shark
New sartorial narratives, while remaining true to their DNA.
They introduces the Ecotec process still remaining close to their sustainable initiatives, P&S is a big player for outerwear in different sports adapted to the need for everyday life.
Since its inception in 1976 besides celebrating the maritime environment has launched at Pitti a very innovative way to see how they produce their fabrics such as econyl nylon a fabric generated from broken and used fishnets from the oceans.
Windsor
The international luxury brand born in Switzerland130 years ago, was at Pitti at the pop-up area to propose a relaxed luxury tailoring both for men’s and women’s, designed for cosmopolitan to express the ideal of being perfectly dressed. Interesting the touch of the fabric that you can see and feel and the palette of colours (pink, mint, lavender )
Rue De Tokyo
One of the leading and most consolidated international collaborations at Pitti Immagine.
Once again at this edition, a selection of collections designed by reference brands and up-and-coming fashion designers from Denmark, Sweden and Norway will be renewing the partnership
Young Nsang
Not just a label, founded by two young korean designers exhibited inside of a «Sustainable Style» project of upcycling
Les Deux
The company plays in a joyful way a fluid fashion that presents a range of products in clothing, accessories, shoes and bags inspiring duality of life
Travel luggage- new
It is a luxury travel good brand, founded in London in 2013.
Provides high-end quality by using premium materials with aluminium lock frames,consistent coverage from top travel, lifestyle and menswear